Poston Studio - Poston Digital Arts

We blend art and technology to create visual experiences that inspire and transcend.

ABOUT US

Established in 2003, Poston is one of the most renowned production studios in Chile and Latin America, specializing in 3D and 2D animation, innovation, and visual effects for commercials, series, feature films, and all types of content.

Driven by creative ideas and executed with professionalism, our primary goal is to meet and exceed our clients’ expectations. We collaborate closely with top brands, agencies, and production companies from the earliest stages of each project, ensuring excellence within the agreed timeline.

Our unwavering commitment, creativity, vision, and professionalism have earned recognition at prestigious international festivals, solidifying Poston’s position as an industry leader.

Our reputation is built on a world-class team of artists and professionals who deliver outstanding service through top-tier solutions and technical excellence.

Our unwavering commitment, creativity, vision, and professionalism have earned recognition at prestigious international festivals, solidifying Poston’s position as an industry leader.

SERVICES

The most versatile studio in LATAM

Our company specializes in CGI, VFX, and Innovation, offering a diverse range of services across these fields. Here’s an overview of what we can do.

Animation & cgi

Concept Art
Graphic Design
Character Design
Backgrounds & Props
3D Creation from layout to final assets
CGI Lighting & Shading
Character Animation
3D / CGI Animation, products, vehicles, animals
Cloth simulation
Particles & Fluids
Story Telling

Motion

Editing & Compositing
On set supervision
VFX
Coloring & grading
Adaptations
Versioning

Innovation

Artificial Intelligence
Augmented Reality
Virtual Reality
Apps
Metaverse
Mini games

Content

VFX
VFX Supervision
Production Services
Originals
Co-productions

Animation & cgi

Motion

Editing & Compositing
On set supervision
VFX
Coloring & grading
Adaptations
Versioning

Innovation

Artificial Intelligence
Augmented Reality
Virtual Reality
Apps
Metaverse
Mini games

Content

VFX
VFX Supervision
Production Services
Originals
Co-productions

WORKS

VFX Services

We create visual effects for movies and series, adding everything from small details to full CG worlds. Our team offers end-to-end VFX services, from concept to final delivery, helping bring stories to life in a way that feels real and exciting.

ORIGINALS

At Poston, we craft films that entertain, inspire, and resonate with global audiences. Our stories are rooted in Latin spirit and created with a universal appeal, designed to reach and move as many people as possible. We’re driven by a passion for storytelling that sparks laughter, tears, and dreams.

Films that families, friends, and audiences of all ages will want to experience and share. We believe in cinema that feels vibrant, human, and full of heart, made to be celebrated on the big screen.

INNOVATION

Were art and creativity meets thechnology

AXE - Sweet Fighter Mini Game

Minigame

For Unilever’s AXE brand, we created a 16-bit style mini game called “Sweet Fighter.”

From art direction to programming, we developed the entire experience to live as an activation at music festivals in Germany.

The idea was to give AXE’s audience a fun way to spend their downtime while discovering the style and features of the new fragrances.

bch lollapalooza

Artificial Inteligence +CGI

For this TV commercial for Banco de Chile and Lollapalooza, we developed a fully 3D astronaut character who stars in a cinematic journey through space.

While the character and animation were crafted entirely in 3D by our team, the cosmic backgrounds and spaceship environments were generated using AI tools, allowing us to explore bold visual concepts with remarkable speed and creativity.

All compositing and post-production were also done in-house, ensuring a polished and cohesive final piece that reflects the brand’s innovative and future-forward vision.

AXESS BY AXE

Mobile metaverse

AXES by AXE is a groundbreaking mobile metaverse that brings together gaming, music, digital connections, and real-world rewards, all designed specifically for Gen Z.

Built from scratch with its own rules and digital economy powered by AX Coins, AXS lets users earn and redeem rewards like concert tickets, exclusive events, music memberships, avatar wearables, and even trips to meet top artists like Bizarrap.

More than 100,000 organic users spend an average of five minutes per session in the app, engaging with mini games, community chats, and exclusive digital drops. AXES by AXE isn’t just an app, it’s a movement that blends scent, sound, and play into a digital experience like no other.

Vitral

Augmented Reality

Harnessing the power of Augmented Reality, we developed the VITRAL app—a digital tool that allows wine enthusiasts to gain a deeper understanding of the origins of the wine they are savoring.

With this innovative app, consumers can discover the unique characteristics of the land where the grapes were harvested through a narrative that unfolds alongside Low Poly animations, further enriching their tasting experience and showcasing their wine’s country of origin.

"NETFLIX MAYA Y LOS 31988"

Augmented Reality

As part of an innovative promotional campaign for the Netflix series *Maya and The Three*, our team conceived a unique experience by harnessing the power of augmented reality technology.

We completely transformed Santiago’s iconic cable car system into an immersive journey through the *Teca Empire*, creating an unforgettable experience for everyone.

The app served as a digital portal to the magical world of Maya and her companions, inviting all visitors to explore the series on a deeper and more interactive level.

SORIANA

Augmented Reality

Soriana gifted its entire executive team a pop-up book at the end of the year to celebrate the achievements led by its CEO.

As a technological and innovative complement to this creation, we embedded overlay animations into several QR codes integrated into the book’s pages.

For the grand finale, we incorporated a 3D animated short film into the book’s final QR code, unfolding the story of the journey to success with art inspired by the book and a poetic narrative.

SAUDI EXPERT

Avatars

For Saudi Expert, we developed an interactive installation for a tourism fair in Saudi Arabia.

The experience featured a 3D digital host designed to answer questions and guide visitors through the available content. Users could interact via custom-designed buttons or a touchscreen interface, creating a fully immersive and intuitive experience.

All animations were integrated into Unity, enabling smooth transitions and real-time responses to user interactions. This innovative setup served as a modern alternative to the traditional—and often outdated—information desk.

With fluid animations and complementary actions, the digital host kept visitors informed about all the tourism activities available in the region. The sample video shown is one of 30 animations created to address frequently asked questions, each accessible via a touchscreen totem equipped with interactive buttons.

REXONA CLINICAL

Virtual Reality

Leveraging the power of Virtual Reality, Rexona challenged us to create an experience that would put their deodorant to the ultimate test, under the most extreme conditions.

The mission? Walk across a narrow beam suspended 100 meters in the air, from one skyscraper to another, all while proving both your courage and your deodorant’s performance.

Participants were transported onto a virtual beam hanging from a crane, tasked with grabbing a Rexona Clinical deodorant mid-crossing. If you caught it, you won. If not, a dramatic (virtual) fall awaited.

This high-stakes VR activation became the hit of the summer, generating massive buzz, strong brand recall, and reinforcing the key message: with Rexona Clinical, you stay dry even in high-pressure situations.

REXONA CLINICAL

Realidad virtual

Leveraging the power of Virtual Reality, Rexona challenged us to create an experience that would put their deodorant to the ultimate test, under the most extreme conditions.

The mission? Walk across a narrow beam suspended 100 meters in the air, from one skyscraper to another, all while proving both your courage and your deodorant’s performance.

MUSEO INTERACTIVO MIRADOR

Virtual Reality

In 2020, we embarked on an exciting project with the Interactive Museum of Santiago, creating an innovative 11-minute virtual reality experience designed to immersively educate visitors about the constellations.

This VR journey aims to reveal the deep connection and practical significance constellations have held for humanity throughout history.

It’s a captivating exploration of our interaction with the stars, showcasing how ancient civilizations relied on constellations for navigation, timing harvests, and much more.